Category Archives: Organize

How to organize the contest efficiently?

Organize Promote

Sponsors for my contest wanted!

Before you grab the phone or write an email with information about your competition – think what your partner can benefit from the cooperation with you. There is a good chance that speaking the language of the benefits will help you reach your goal and get a sponsor.

Here you are a few possible benefits for your sponsor:

  • promotion of the brand and products.
  • a valuable user base (leads).
  • additional traffic to the website.
  • social media marketing and SEO effect.

You can reach specific benefits using some proven methods and tools. Just read what you can offer and how to communicate it. Choose your proposition, prepare nice presentation and send as an offer together with basic information about the contest  to a potential candidate for the sponsor :)

Ads

1. Display the contest page layouts with highlighted advertising space. It often happens that the sponsor provides custom banners – he should know that you have a policy of their publication. Attache the banners specification taking into account the size and the maximum weight.
sponsored_competition

Content marketing

2. Suggest a page dedicated to  the sponsor’s content: company name, logo, description, photos, information about sponsored awards, offer, social media pages.

3. Additional page available only for already engaged users – ie. right after entering the competition or voting – where you can sneak it good promotional content or external links.

Sponsor’s widgets

4. Your sponsor could also like an option to implement his social media widget

5. Or news from his RSS feed.

Get feedback

6. Add  additional sponsor’s question on sign up such as: “What brand of camera do you use?”

Get leads

7. Suggest “I agree to receive offers from COMPANY X” on sign up.

Product seeding and product placement

8. Sponsors will be happy to give you a prize. Let your participants actually know who sponsors them. Write about it in the rules, present on the sponsor’s and on the home page of the contest. You can also create a page dedicated to the awards and mention about them in kick-off mailing.

Promotion

9. Provide the sponsor with details of your promotional plan. What’s your audience? How are you going to reach them: by email, in your social media channels, text, other?

 

After the competition send a summary with statistics and thank for participation. Perhaps you have gained a partner for the next contests :)

Good luck!

 

Facebook Organize

New Facebook promotion guidelines

Recently Facebook changed their attitude for promotions and contests organized on business pages. They removed the requirement that promotions on Facebook could only be administered through apps. It means that all those quick and simple contests on Page Timeline now are legal and consistent with Facebook terms.

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Contest ideas Organize

The biggest paid for entry contests

There are few popular photo contests that require entry fees. Check out their rates, how do they exposure participants and winners work and how do they handle with photographer rights.

The biggest and the most popular paid for entry contests:


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Contest ideas Organize

Contests ideas with product marketing

Contests could be a great tool of internet marketing. Check out some good examples how to promote a product in the contest.


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Contest ideas Organize

Writing contests ideas

Creative marketing ideas implemented in the topics of writing contests.


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Contest ideas Organize

Photo contests ideas

What participants can shoot in photo contest? How to bind contest and internet marketing?

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Organize

Entry fees in paid entry contests

What are the fees in paid for entry contests? Among most popular photo contests it’s min $5 to $15. Medium fee is $25-30. There is only few contests with the fee over $50. The most expensive goes up to $100. The fees cover submission of single entry, though some contest allow to participate with series (then the fee is accordingly higher). Some treat an entry as few photos and allow to upload more for additional fee ranged $5 to $10.  There are distinctive discounts for amateurs, students or members.

High value cash prize can grab participants attention. The most popular photo contests guarantee the main prize between $1000 – $10 000 and few lower prizes.

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Contest ideas Organize

Absolute winners page

iStock_000008576092XSmall

Participants are waiting for this moment – winners announcement! It’s good idea to provide separate page for this and include not only winners and their entries but also some feedback.

If you run a contest on Competizer it will help you by providing automatically generated winners page template. Some elements would be placed by application, some you could add by yourself. read more »

Organize Promote

How to promote contest aside from social media?

There are few factors that may boost your promotion without an effort.

Invite your friends from Facebook
Built in link “Invite your friends” from Facebook

Use the power of visitors and participants

Take participant’s promotion into account: encourage them to share direct link to their entries or the “Invite friends” link on the top right for signed up with Facebook users, enable FB likes and comments for contest entries and your traffic will double.

Make sure that shared entry looks appealing. In Competizer in photo contest photo will be shared with its title and contest slogan. In writing competition similarly,  but the author’s avatar is shared or you can assign additional image to be shared with entry. read more »

Organize

Keep an eye on entries

If you want to be sure what entries are published within your contest use pre-moderation mode. Then only entries approved by you will go live.

But for contests where submission and voting round go together then better if users can upload and share entries right away, without waiting on your action. Then you can enable entries to go public right after upload (in photo competition it would take no more than 2 minutes until the application would prepare scaled photos for display).
As admin you can always jump into your contest and find out if there are new entries and if there is something wrong with them go to admin area and remove them. But it might be inconvenient, especially if there are only few new entries a day.

How to get noticed about new entries?  read more »