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Contest ideas Facebook

5 contest ideas inspired by current events

You know people always look for breaking news, new trends, hot topics. Choose one of them, combine with your company mission, values or offer and boil outstanding contest idea.
See examples provided by marketing gurus and be inspired when starting your own successful contest.Janet Meiners provides great ideas for small business:

“Clothing company PLNDR gave a unique twist to the NCAA. Instead of basketball teams facing off against each other, they had brands submit T-shirt designs and let them battle on Facebook. The designer with the most “likes” moved to the next round. As a result, PLNDR’s Facebook page grew 800 percent.”

photo from http://blog.plndr.com/

Organizing a contest is usually time-consuming. Kim Garst will convince you how to drive engagement within minutes using Facebook. One of her ideas is to  “Caption This“.    

Use a footage from headlines and ask users to find a caption that is relevant to your brand or conversely – use your footage and ask users to comment from perspective of current hot topic. Kim notes that “caption contests are great as they allow your fans to show a little personality; an added bonus is that other entrants will actually enjoy reading other entries!”.

Another idea provides Pamela Vaughan in her article with examples of Pinterest contest held by real brands. Moreover she explains why they work!
High Point Market contest was held during trade shows for the furniture industry. They recruited top home fashion trendsetters to showcase their favorite products and top trends from High Point Market week. Designated participants would pin them to High Point Market pinboards and feature the exhibitor responsible for the item pinned. These “Style Spotters” also gave the exhibitors whose items they pinned a physical sign at the trade show that highlighted the Style Spotter’s name as well as a QR code and URL for the Pinterest board. Event attendees then voted for the Style Spotters by Liking or repinning the pins, earning them various point values. The Style Spotter with the most popular pinboard won a trip to the next High Point Market event.


Another idea is to hold a code word contest. “A well-executed code word contest can be a huge audience-driver” says Matt Hummert from Second Street. He points out that you should add a code word field to the registration page.  2 weeks length would be the best option. So the schedule of the contest would be crucial: your contest can come together with the long-lasting event or end up on an event important for your audience. Matt has some more clues for you: “Announce a new code word and give away a new prize every day. The most successful code word contests give out one code word per day, and offer a chance to win each time a new code word is announced. This encourages people to return to your programming day after day, because the more they watch or listen, the more chances they have to win.

Give the code word during programming you want to grow audience for.”

If you want to find more inspiration Second Street has provided detailed stats and case studies grouped by categories of most popular contest types including  sports: football, basketball, auto racing, golf, hockey, occasions: valentines day, mother’s or father’s day, haloween, and many others. Just choose a topic.


Organize Promote

Sponsors for my contest wanted!

Before you grab the phone or write an email with information about your competition – think what your partner can benefit from the cooperation with you. There is a good chance that speaking the language of the benefits will help you reach your goal and get a sponsor.

Here you are a few possible benefits for your sponsor:

  • promotion of the brand and products.
  • a valuable user base (leads).
  • additional traffic to the website.
  • social media marketing and SEO effect.

You can reach specific benefits using some proven methods and tools. Just read what you can offer and how to communicate it. Choose your proposition, prepare nice presentation and send as an offer together with basic information about the contest  to a potential candidate for the sponsor :)


1. Display the contest page layouts with highlighted advertising space. It often happens that the sponsor provides custom banners – he should know that you have a policy of their publication. Attache the banners specification taking into account the size and the maximum weight.

Content marketing

2. Suggest a page dedicated to  the sponsor’s content: company name, logo, description, photos, information about sponsored awards, offer, social media pages.

3. Additional page available only for already engaged users – ie. right after entering the competition or voting – where you can sneak it good promotional content or external links.

Sponsor’s widgets

4. Your sponsor could also like an option to implement his social media widget

5. Or news from his RSS feed.

Get feedback

6. Add  additional sponsor’s question on sign up such as: “What brand of camera do you use?”

Get leads

7. Suggest “I agree to receive offers from COMPANY X” on sign up.

Product seeding and product placement

8. Sponsors will be happy to give you a prize. Let your participants actually know who sponsors them. Write about it in the rules, present on the sponsor’s and on the home page of the contest. You can also create a page dedicated to the awards and mention about them in kick-off mailing.


9. Provide the sponsor with details of your promotional plan. What’s your audience? How are you going to reach them: by email, in your social media channels, text, other?


After the competition send a summary with statistics and thank for participation. Perhaps you have gained a partner for the next contests :)

Good luck!


Contest ideas Organize

Contests ideas with product marketing

Contests could be a great tool of internet marketing. Check out some good examples how to promote a product in the contest.

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